BRAND / ABOUT BRAND

Filter017 團隊自2004 年成軍以來，一路不斷以擅長的「元素混合」，創造出許多豐富新鮮的設計與圖像，並受到來自國際上各方的關注和鼓勵，近年逐漸在國際市場上發酵。

在「混合」概念的思考下，不僅只是視覺圖面上的混合，Filter017更嘗試以東方文化的思維和創意，重新詮釋來自歐美復古視覺和元素；希望在視覺、趣味以及思考角度上，皆能帶來一種全新的感受，目標是將這樣的圖像風格結合設計，延伸到所有可能的生活範疇內!

2009年，Filter017首先於與生活最貼近的服飾領域上邁進，以實際行動落實階段性目標，發表同名的獨立服飾品牌，希望分享Filter017創作與設計的精神本質，延伸復古、流行、混合、趣味、幽默和歡樂的主軸，在街頭、生活、流行文化的服飾市場上，注入一股全新的品牌模式與選擇方向。

Filter017 雖以圖象創作的基礎出發，卻明白除圖象及視覺以外，服飾品質與精神上的本質更是不容忽略，未來品牌在精神和視覺上，將以「輕鬆、詼諧」反映對於生活的態度，捨棄多於綴飾，以「乾淨、簡單」的路線表達穿著的風格，相信在設計細節及品質要求上，一樣能感受到Filter017 對設計與產品要求的全面性。

Since the finding of Filter017 design team in 2004, the team has managed to create numorous fresh looking designs and graphics through various attempts in searching their own unique style of "mixed elements" along the way. Professional attentions and supports from other countries have also helped bring more exposure to their works in the international market.

By the concept of "mixed elements", Filter017 tries to infuse oriental thinking and experiences from their asian background into their all time favored american-style graphics in the light of creating new visual sensations.

In 2009, the team began to realize their graphical works in the form of street clothing branded under their own name. Although Filter017 is rooted in the foundation of strictly graphic design, they do not compromise for fabric quality in their clothing line either.

The team work began from graphic creation; besides the artwork, it is equal importance for both quality of apparel and intrinsic spirit. In the near future, the brand spirit and visual sensation will focus on “free and fun” life attitude and give up unnecessary decorations; also describe a dressing style with “clean and simple” in their works. Filter017 believes that they have very high demands on designed details and quality, a different impression on their products and works will be experienced by others.